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Aspire's Shobita Soor speaking about why we should choose cricket stir fry over a hot dog at ‪TEDMED‬. "If we want to make a serious impact in food security and world hunger, then something has to change. It starts with our food choices here, because what we eat is often imitated, replicated and glamorized all over the world."
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Mohammed Ashour and Gabe Mott join May Lee at the Los Angeles CCTV studio and share their vision of providing economically-challenged and malnourished populations with high-protein, sustainable food solutions.
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It’s premature to say that eating crickets has gone mainstream, but the idea has lost its shock value. “For cricket farmers who were using their job as a pickup line, it’s not working anymore because it’s not as sexy,” jokes Mohammed Ashour, chief executive of Aspire Food Group, which sells cricket flour and whole crickets.
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Founders of future-food start-up Aspire, Mohammed Ashour, 29, and Shobhita Soor, 26, reckon the answer is way more radical: bugs. Edible insects, explains Ashour, are an amazing, if icky, source of “nutrient-dense and resource-efficient food” that he reckons could be a game-changer for the world’s food security.
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Aspire co-founders Mohammed Ashour and Shobhita Soor are named in the Forbes 30 under 30 for social entrepreneurship. Aspire brings jobs and nutrients to people in Ghana via micro-farms of palm weevil larvae, a popular local food. Rural community members are taught to raise the natives insects that, within four weeks, can be sold or eaten among their families. Aspires vision won them the 2013 Hult Prize.
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