News

Shelby Knowles from the University of Texas newspaper "Reporting Texas" discusses La Condessa, Grasshoppers, Crickets, and Texas BBQ Aketta with Vincent Vitale of Aspire Food Group.
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Kashmira Gander from The Independent UK interviews Vincent Vitale about marketing crickets to humans for consumption.
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Mohammed Ashour spoke to The Medium, the news outlet for the University of Toronto Missagua where he did his undergraduate studies to talk about what he has been doing since co-founding Aspire Food Group.
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Aspire's Shobita Soor speaking about why we should choose cricket stir fry over a hot dog at ‪TEDMED‬. "If we want to make a serious impact in food security and world hunger, then something has to change. It starts with our food choices here, because what we eat is often imitated, replicated and glamorized all over the world."
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Mohammed Ashour and Gabe Mott join May Lee at the Los Angeles CCTV studio and share their vision of providing economically-challenged and malnourished populations with high-protein, sustainable food solutions.
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It’s premature to say that eating crickets has gone mainstream, but the idea has lost its shock value. “For cricket farmers who were using their job as a pickup line, it’s not working anymore because it’s not as sexy,” jokes Mohammed Ashour, chief executive of Aspire Food Group, which sells cricket flour and whole crickets.
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Founders of future-food start-up Aspire, Mohammed Ashour, 29, and Shobhita Soor, 26, reckon the answer is way more radical: bugs. Edible insects, explains Ashour, are an amazing, if icky, source of “nutrient-dense and resource-efficient food” that he reckons could be a game-changer for the world’s food security.
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Aspire co-founders Mohammed Ashour and Shobhita Soor are named in the Forbes 30 under 30 for social entrepreneurship. Aspire brings jobs and nutrients to people in Ghana via micro-farms of palm weevil larvae, a popular local food. Rural community members are taught to raise the natives insects that, within four weeks, can be sold or eaten among their families. Aspires vision won them the 2013 Hult Prize.
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Advocates are working to change mindsets so that eating insects moves beyond being a one-day-a-year oddity to being a commonly accepted practice. With a flurry of activity in the past couple of years, the movement is, well, starting to have legs. And Austin is in the center of the action, with one of the nation’s first cricket farms, a couple of cricket-based snack food startups, an edible insect nonprofit organization and several local restaurants with insect offerings.
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Believe it or not, Aspire Food Group has been raising crickets in brooders, turning them either into a flour, a smoothie, a cracker, or into something else once they have grown from eggs to adults. This is how the future of food revolution will look or taste- like
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